According to a recent report by Reports and Data, the Global Posca markers Market is expected to grow at a CAGR of 2.90% from 2020 to 2028, with an estimated market size of USD 593.7 Million in 2028, up from USD 469.1 Million in 2020. The rising demand for Posca markers can be attributed to an increase in the number of school-going children and higher disposable incomes in developing economies. Posca markers are preferred over traditional chalk as they are non-toxic, easily removable from various surfaces, and do not leave stains. They are made using food-coloring dyes, carboxylates, water-based solvents, and carboxylic acids, which prevent the color from sticking to surfaces.
The report also reveals that the educational sector is estimated to dominate the washable marker market, with a market share of 42.7% over the projected timeline. The semi-washable marker segment is estimated to account for 43.2% of the global washable market share, while the rehydrateable segment is forecast to contribute revenue of nearly USD 174.6 Million to the market share. The multi-surface markers segment is projected to witness a growth rate of 2.1% over the forecast period.
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Key Players in The Global Posca markers Market:
Crayola, Liqui-Mark Corporation, Faber – Castell, Luxor Writing Instruments Pvt. Ltd., F.I.L.A. Group, Dri Mark Products Inc., STABILO International GmbH, Carioca S.p.a., Newell Brands, and Kokuyo Camlin Ltd., among others.
Key Drivers of the Posca markers Market:
- Growing demand from the education sector: With the increasing importance of education worldwide, the demand for Posca markers has grown significantly. Posca markers are widely used in classrooms, as they are safe for children and easy to clean.
- Rising popularity of DIY art and craft activities: DIY art and craft activities have gained immense popularity, especially during the COVID-19 pandemic. This trend has contributed to the growth of the Posca markers market, as these markers are widely used in such activities.
- Increasing focus on product safety: Parents and teachers are increasingly concerned about the safety of products used by children, including art supplies. Posca markers are non-toxic and are considered safer than traditional markers, which contain harmful chemicals.
- Growing demand for eco-friendly products: Consumers are becoming more conscious about the environmental impact of the products they use. Posca markers are a more eco-friendly alternative to traditional markers, as they can be easily washed off and are less likely to end up in landfills.
- Expansion of e-commerce channels: The growth of e-commerce has made it easier for consumers to purchase Posca markers from the comfort of their homes. This has increased the accessibility and availability of these products, contributing to the growth of the Posca markers market.
Market segmentation:
From 2018 to 2028, revenue estimates for various types of markers, such as Semi-Washable, Ultra-Clean Washable, and Self-Vanishing, are broken down in the table below. Additionally, revenue forecasts in millions of dollars are provided for markers with properties including rehydration, non-toxicity, multi-surface, and scent. Additionally, there are revenue forecasts in millions of dollars for various marker applications, such as those for children's use, the educational sector, official use, and others.
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