Market overview

Baby toys are the objects used by babies for amusement and entertainment. These activity toys such as dolls, puzzles, building sets and card games help children to enhance their mental ability and strength of a child’s mind. It also helps to develop the coordination and dexterity for the children. These recreational items not only keep the kids engaged but also train their brains. The different materials are used for manufacturing baby toys and these toys come in various shapes, colour, texture, taste and sounds for their overall development. 

Nowadays, the electronic baby toys for kids such as hobbyist robots, electronic games, virtual babies and pets are gaining popularity among the kids and are allowing them to learn while having fun that helps in the development of a positive attitude towards learning. Baby toys also include construction toys and building blocks that help in building the motor skills and hand-eye coordination in babies. 

Baby Toys Market Size is projected reach USD 17,194.1 million by 2028 and it will grow at a CAGR of 3.97% during forecast period of 2021 to 2028. The market is driven by several factors such as the increasing birth rate in the developing economies in addition to the rise in the per capita disposable income of the customers in the growing economies. But the rise in the counterfeit products will slightly hinder the growth of the global baby toys market during the forecast period of 2028. 

Regional analysis 

The regional demographic study of the global baby toys market has been done considering the key regions that play an important role in the growth of the market. These main regions include Europe (Germany, UK), Asia-Pacific (India, China, Japan), North America (Canada, US), Latin America (Mexico, Brazil), and the Rest of the World. Here, Asia-Pacific is expected to be a significant player across the world based on the market share due to the rising population of infants that demands various toys and other entertainment products that is in turn increasing the supply in this region. According to experts, the market for baby toys is set to see growth across a majority of regions, however certain factors (presented in the report) could hold the growth back in some areas.

Market segmentation

The global baby toys market overview has seen a drastic improvement for the past few years. However, now with the COVID-19 spread, the baby toys market will have an indirect impact and even when the virus is contained, the global market will take more than six months to reach a normal economic state. The market demand will show a decreased growth rate due to the increase in infections and reduced economic activity. 

Based on the product type, the market can be split into:

  • Baby rattles
  • Construction sets and building blocks 
  • Bath toys
  • Dolls
  • Musical toys
  • Soft toys and puppets
  • Toy cars
  • Others

Based on end-users, the market can be classified into:

  • Infant
  • Newborn
  • Toddler

Industry news 

Hasbro has launched BringHometheFun.com, a global initiative featuring playtime for supporting families that are staying indoors. With the spread of COVID-19 pandemic, this global play and entertainment company is providing the parents and caregivers resources for keeping kids occupied and engaged during the extended time at home and indoors.

Read Our Related Report –

Toys Market Research Report Information by Type (Preschool Toys, Soft Toys and Dolls, Action Toys, Arts and Crafts Toys, Construction Toys, Vehicles and others), Distribution Channel (Store-Based [Supermarkets and Hypermarkets, Specialty Stores and others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2030

Baby Cradle Market Research Report: Information by Product Type (Hammock Cradle and Rocking Cradle), Material Type (Fabric, Metal, and Wood), Shape (Rectangular, Round, and Oval), Category (Manual, and Electric), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Convenience Stores, and Others] and Non-Store-Based), and Region (North America, Europe, Asia-Pacific, and Rest of the World)—Forecast till 2028

NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.

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