According to a recent report by Reports and Data, the global market size for Mouthwash products is expected to reach USD 3.12 billion by 2028, growing at a CAGR of 4.4%.

The demand for these products is increasing due to rising cases of dry mouth caused by various factors, such as medication consumption, nerve damage, dehydration, and conditions affecting salivary glands. The availability of a wide range of products, increasing affordability, and growing awareness regarding the condition are some other key factors that are expected to drive market revenue growth.

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Dry mouth, also known as Xerostomia, occurs when the salivary glands do not produce enough saliva to prevent drying of the mouth. The discomfort caused by dry mouth can be treated with over-the-counter saliva substitutes, mouthwash designed for dry mouth, and regular water intake.

The market for Mouthwash products includes sugar-free chewing gums, toothpastes, patches, and oral rinses that are widely available. The demand for these products has increased significantly due to the growing incidence of dry mouth in geriatric patients and as a side effect of diabetes, anemia, hypertension, muscle relaxants, and sedatives.

The increasing burden of cancer has led to a rise in administration of radiotherapy and chemotherapy to patients. These therapeutic approaches, such as radiation therapy to head and neck, can damage salivary glands and increase the incidence of dry mouth among cancer patients. This is expected to boost demand for Mouthwash products over the forecast period.

The increasing incidence of dry mouth among COVID-19 patients due to medication consumption is also expected to drive market growth. However, lack of awareness in developing and underdeveloped countries and ineffectiveness of these products to treat dry mouth over the long term may hamper market growth to a certain extent over the forecast period.

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The report also highlights some key trends in the industry. The mouthwash segment is expected to account for the largest revenue share in the global market over the forecast period due to its anti-inflammatory and anti-bacterial properties.

The e-commerce segment is expected to register the fastest revenue CAGR over the forecast period owing to increasing penetration of e-commerce channels, rising preference for doorstep delivery, and availability of a wide range of products on a single channel.

North America is expected to account for the largest revenue share in the global market owing to increasing consumption and demand for Mouthwash products, rising geriatric population, increasing burden of cancer and other chronic illnesses, and availability of advanced products in the market.

Key players in the market include GlaxoSmithKline, Colgate-Palmolive, Chattem, Johnson & Johnson, Procter & Gamble, Sanofi, Wrigley, Lotte, BioXtra, Nature's Sunshine, Sunstar, Dr. Fresh, 3M, Hager Pharma, Xlear, Prestige Consumer Healthcare, Inc., Wisconsin Pharmacal Company, Oral Biotech, and TheraBreath. The report has segmented the global Mouthwash market on the basis of type, distribution channel, and region. The types include mouthwash, spray, lozenges, gel, and others, and the distribution channels include e-commerce, supermarket, and others. The regions covered in the report include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

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