INTRODUCTION
E-commerce is when people buy and sell things online or through other electronic gadgets and media. Because online shopping and e-commerce are becoming more popular, businesses need to use marketing tools to find and keep their best customers. Each tool has different benefits.( digital marketing for ecommerce )
Blogs and websites
Websites and blogs are popular ways for businesses to promote their businesses, products, and services. Blogs are a way to share information with people and get feedback from them through comments. Companies also use websites and blogs to place flash ads and other types of ads. For example, a sports store might pay to put flash ads on websites and blogs that are popular with sports fans.
Email marketing is used to find new customers and keep in touch with the ones you already have. Companies use tools to find leads and buy email lists so they can send out lots of emails cheaply. On their websites, a lot of businesses have places where people can sign up for email updates. They also send information and special deals to loyal customers via email. Customers can join email clubs to get email deals once a week or once a month.
Lookup Tools
Search engine optimization, or SEO, has become an important way for small online businesses to sell themselves at the beginning of the 21st century. SEO is the process of making a website that shows up high in search engines like Google and Yahoo. Being at the top of a popular search for a product or business is a big driver of traffic to a site. You can also buy search spots to get a certain number of people to visit your site while it grows.
Social Media
Social media tools like Twitter, Facebook, Pinterest, and YouTube are also used by e-commerce businesses to spread the word, attract customers, and talk directly with people. Using social media, companies can tell their followers about new products or brand news and listen in on talks about their businesses. Small businesses like social media tools because they can be used right away and aren’t too expensive.
Virtual Communities
People who like the same things, like gardening, video games, or books, can meet up in a variety of virtual groups. As virtual communities, there are forums, chat rooms, and other ways to engage. Because of the specific interests of the people who visit these groups, e-Commerce ads do well there. For example, a seed company might put up an ad on a site for gardeners.