Mobile Games is a cutting-edge technology that is poised to transform production techniques in a variety of industries. Mobile gaming has become the driving force behind the rapid growth of the global video gaming market. In 2020, smartphone games accounted for almost 50 percent of video gaming revenue worldwide, and as mobile penetration rates and smartphone usage continue to accelerate on a global scale, mobile games revenue is on track to surpass the 100 billion-dollar-mark by 2023. Unsurprisingly, this mobile revolution is also significantly transforming the gaming landscape in the United States, one of the largest video game markets worldwide.
According to UnivDatos Market Insights (UMI)’ research report “Mobile Games Market”, the market is expected to witness a CAGR growth of around ~15.88% during the forecast period 2021-2027F. Global Mobile Games Market is experiencing significant growth due to growing smartphone penetration, development of mobile games, technology advancement, increasing adoption of trending technologies, and rapid growth in the population.
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Based on Platform: Mobile Games Market is classified into Android, iOS and Others. The Android segment accounted for the larger market share in 2020 and is projected to witness a significant growth rate during the forecast period. The COVID-19 pandemic actually had a positive impact on the mobile gaming industry. Moreover, the increasing use of social media platforms, including Facebook and Instagram, has led to the significant development of a host of innovative mobile games. The market will also continue to rise with the strong flexibility of in-game payment methods.
Based on Devices: Mobile Games market is segmented into Smartphones, Tablets, and others. The Smartphones segment accounted for the larger market share in 2020 and is projected to witness a significant growth rate during the forecast period.
Mobile gaming has become the driving force behind the rapid growth of the global video gaming market. In 2020, smartphone games accounted for most of the video gaming revenue worldwide, and as mobile penetration rates and smartphone usage continue to accelerate on a global scale. Smartphone is the most common type in the category of cheap and affordable devices available in the market. Owing to advantages, Smartphones can be used to take pictures, send messages, make calls and web surfing. Today, these functionalities are integrated into one, rectangular – revolutionary technology that keeps getting smarter and smarter every day.
Based on Age Group: Mobile Games Market is segmented into Less than 24, 25-44 and above than 45. In this segment, less than 24 is projected to register the highest growth rate in the Mobile Games market. The high growth rate of this segment can be attributed to rapid adoption of advanced technology by Less than 24 age group.
On an estimate, all mobile gaming genres saw revenue growth in 2020. The top three categories were puzzles, skill and chance, and strategy games, which collectively drove 55% of the year’s total mobile gaming revenue.
China to Grab Lion’s Share
China currently owns the maximum market share in the Mobile Games market. The Increasing Advancement of Technology & Growing Smartphone Penetration and Growing Adoption of Trending Technologies are all contributing to market expansion in this region. Furthermore, the advancement of technology and development of mobile games is likely to propel the market growth of the North America. For instance: According to a Survey, The onset of the pandemic and the subsequent lockdown boosted mobile gaming on smartphones during this period. This also resulted in a spike in the amount of time spend on mobile gaming and the number of apps they experimented with. Among the committed gamers, 40 per cent spent more time on gaming apps, while 38 per cent of them increased the variety of the games they played.
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According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the Mobile Games Market are includes Activision Blizzard, Tencent, Sony, Microsoft, Nintendo, Apple, Electronic Arts, Google, Niantic, Bandai Namco, etc.
· In June 2021, Electronic Arts made what seemed like a peculiar announcement. It revealed one of its biggest-ever purchases, and its third major acquisition in less than seven months. EA's acquisition of Playdemic and Glu Mobile signals how aggressively the game publisher wants to cement its position in sports and expand into the mobile gaming market.
“Mobile Games Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on different parameters. This will help companies in the formulation of go to market strategies and identifying the blue ocean for its offerings.
Market Segmentation:
1. By Platform (Android, iOS and others)
2. By Devices (Smartphones, Tablets, and Others)
3. By Age Group (Less than 24, 25-44 and above than 45)
4. By Region [North America (United States, Canada, Rest of North America), Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of APAC), and Rest of World)]
5. By Company (Activision Blizzard, Tencent, Sony, Microsoft, Nintendo, Apple, Electronic Arts, Google, Niantic, Bandai Namco)
Key questions answered in the study:
1. What are the current and future trends of the Mobile Games Sector?
2. How the industry has been evolving in terms of consumer demand and product category?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the Mobile Games Sector?
What is the customer orientation, purchase behavior, and expectations from the Mobile Games Products suppliers across various countries?
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